Did you know that 71% of small businesses have social media and over half post on it on a daily basis? That’s a lot of Facebook posts, Instagram photos, and tweets to cut through to get your brand noticed.
Using social media is more than just throwing up a picture or a status and hoping for the best. The best social media accounts, the ones that are effectively driving traffic to their businesses, are carefully curated, organized, and consistent.
If you want to improve your social media game, keep reading. The benefits of social media are many, but only if you go about it the right way.
Benefits of Social Media: Do I Really Need It?
The short answer: yes. Consumers want to check out your Facebook page, your Instagram feeds, and communicate with you on Twitter. If you don’t have social media in this age of the Internet and smartphone, you’re a dinosaur.
Social media isn’t rocket science. All it takes is an understanding of consumer behaviour and what they are looking for and an understanding of the various social media platforms.
Facebook has over 2 billion active users and Instagram sees over 1 million photos posted daily. People are using social media and your business needs to as well.
How To Make Your Brand Stand Out
Here are five tips to help you maximize the benefits of your social media accounts.
1. Create a Theme for Your Accounts
A theme for your accounts could be as simple as a unique colour palette, consistent filters for your photos, or a theme based on the day or week.
A theme makes your brand appear cohesive and is visually appealing. If you look at all of your Instagram posts, for example, they should feel like they all belong together, not a rag-tag collection of random photos with no clear relationship other than being posted on the same social media account.
2. Interact With Your Followers
Don’t just throw pictures or status updates into the social media ether and vanish. Interact with your followers; answer questions they might have. Respond to reviews they may leave on your social media accounts or Google reviews. If you interact with them and they have a positive interaction, they’ll remember that.
3. Poll Your Audience
Don’t assume you know what your audience wants. Don’t be afraid to poll them or ask questions about what content they’d like to see. What they want might surprise you. You can also post industry-related questions to get a good dialogue going among your followers.
4. Establish a Content Strategy
Effective social media accounts have a content strategy. They know who they are as a brand, know what they offer their customers, and know who they are targeting. Once you know all of this information, you can tailor your content strategy to get to the people you want to reach.
You might post how-tos on certain days, informational posts, or emphasize “national _____ day”. These are all ways to engage your audience and maintain a cohesive brand presence.
5. Have Great Visuals
Social media is all about great visuals. Whether these are still photos, live videos, stories, or info-graphics, visuals get more engagement on Facebook and Instagram.
Just having a visual isn’t enough, though. It must be a good visual, that is clear, aesthetically pleasing, and appropriate.
The Bottom Line
By using these tips, you’ll be enjoying the benefits of social media in no time. However, if you find that you are simply too busy or invested in other areas of your business, social media professionals can handle all of this for you.
Contact us today to see how we can help manage your social media accounts to maximise their benefits.